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A LeBron James timeline:
- Quickly become the most-loved NBA player.
- Give hope to a down-and-out city who has failed at all major sports for … basically forever.
- Go on a nationally televised special and break up with them*.
- Quickly become most-hated NBA player.
- Fix your PR.
I gotta hand it to Wieden+Kennedy for this spot. I’m not going to say this commercial will instantly reverse people’s opinions on him, but it definitely can’t hurt.
*raising millions of dollars for the Boys and Girls club in the process.